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The 3 “P’s” of Marketing Real Estate with Bo Barron


According to Bo (the man who saved my bacon), the 3 “P’s” of real estate marketing are:

  • Put up a sign
  • Put it online
  • Pray

Yet he also talks about “passive” marketing and “pro-active” marketing. I don’t know about you, but this sounds like a whole heck of a lot of “P’s.” What, Bo doesn’t know how to count? Sure he does and Bo knows real estate marketing, growing up in the business and now a popular lecturer on the subject and social media icon.

Bo talks about “real” prospecting.  The kind of prospecting that focuses on you as the dominant presence in a market. The one with the known reputation that precedes you and gives you the credibility so that people don’t hang up when you call. Think E.F. Hutton of real estate.

Bo gives us the real lowdown on how to position yourself to get more clients and do more deals. I am all for that.

Featured Guest

Bo Barron, CCIM | BoBarron.comLinkedin | @BoBarronCCIMBo Barron
Vice President of Organizational Development, Sperry Van Ness International Corporation (SVNIC)

In his role at SVNIC, Bo “increases productivity and delivers smiles to over 850 of the nation’s most innovative CRE advisors.” He is also a coach for the Massimo Group, a blogger, and a speaker. Before joining the executive team of SVNIC, he served as Managing Director of Sperry Van Ness/The Barron Group, specializing in single tenant net lease (STNL) transactions, tenant representation and the sale and leasing of retail, office and multifamily property. Prior to joining Sperry Van Ness, he served as a CRE specialist for Wm. G. Barron Enterprises. Previously, he served for five years in United States Marine Corps as a sergeant and cryptologic linguist, and while serving led a platoon of more than 20 Marines and received two joint service achievement medals. He holds the prestigious Certified Commercial Investment Member designation and real estate brokers licenses in the state of Indiana and the commonwealth of Kentucky.

Something to Add?

  • RL Thatcher CRX, CSM, CLS, CMD

    Quality Programming & I contend a very realistic approach to sophisticated commercial brokerage.
    I’m reminded of the “Three P’s” of commercial property management and specifically, the regional mall’s. In the class I teach for ICSC (Accounting, Budgets & Lease Administration) I recite the three (3) P’s as a matter of prioritizing in emergency situations – People, Property and finally Profits. The lesson quite simply is that when and if there is smoke on the battlefield Mall Management’s decisions should be guided by the three P’s. I often add a fourth P – that being Perception… When adverse conditions arise, the management team, the Tenant base and likely the Media, will all be forming there perceptions around Senior Managements actions.
    Best Holiday Wishes! RL Thatcher CRX, CSM, CLS, CMD, CDP

  • Lowell Peabody

    Whatever happened to the old reliable “Proper prior planning prevents piss poor performance” ?

    • hfklaw

      That’s the 7 P’s. Younger men only have to p 3 times.

      • Lowell Peabody

        HA!!