According to Bo (the man who saved my bacon), the 3 “P’s” of real estate marketing are:
- Put up a sign
- Put it online
Yet he also talks about “passive” marketing and “pro-active” marketing. I don’t know about you, but this sounds like a whole heck of a lot of “P’s.” What, Bo doesn’t know how to count? Sure he does and Bo knows real estate marketing, growing up in the business and now a popular lecturer on the subject and social media icon.
Bo talks about “real” prospecting. The kind of prospecting that focuses on you as the dominant presence in a market. The one with the known reputation that precedes you and gives you the credibility so that people don’t hang up when you call. Think E.F. Hutton of real estate.
Bo gives us the real lowdown on how to position yourself to get more clients and do more deals. I am all for that.
In his role at SVNIC, Bo “increases productivity and delivers smiles to over 850 of the nation’s most innovative CRE advisors.” He is also a coach for the Massimo Group, a blogger, and a speaker. Before joining the executive team of SVNIC, he served as Managing Director of Sperry Van Ness/The Barron Group, specializing in single tenant net lease (STNL) transactions, tenant representation and the sale and leasing of retail, office and multifamily property. Prior to joining Sperry Van Ness, he served as a CRE specialist for Wm. G. Barron Enterprises. Previously, he served for five years in United States Marine Corps as a sergeant and cryptologic linguist, and while serving led a platoon of more than 20 Marines and received two joint service achievement medals. He holds the prestigious Certified Commercial Investment Member designation and real estate brokers licenses in the state of Indiana and the commonwealth of Kentucky.