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Networking and Working the Net: Building Relationships in Person and Online


"Facebook Network Visualized with Gephi" by yaph on Flickr (CC BY-SA 2.0) http://www.flickr.com/photos/yaph/8022682955/The ability to create rapport with people is a fundamental skill in sales, management, personal relationships, and everyday life. Put simply, people prefer to interact with people they like. You don’t have to change your personality, you simply have to understand what drives people and recognize your options for effectively dealing with them.

This show is about how to read people when you meet them at a networking event or online so that you illicit from them the universal, emotional “like” and they are motivated to deal with you further.

Our featured guest, Laura Bruno is “The Business Relationship Authority.” Her approach to building successful business relationships is understanding the universal language of “behavior styles.” Laura will explain how to correctly read and interpret these behavioral styles when at an in-person networking event so you can get the most out of each introduction and handshake.

We want to understand behavioral styles so we can interact and engage with other people, and from a business perspective, so they’ll buy our product or service. Understanding behavioral styles enhances our interaction with other people when we meet them. However, you don’t want to just meet people, you want to “engage” them. In today’s digital world, engagement is more than a “press the flesh” handshake, it’s just as applicable and important when interacting online. We’ll delve into the similarities and differences between reading and reacting to those same styles when online.

Featured Guests

lauraLaura A. Bruno LinkedIn | @LauraABruno | Facebook
Owner, SBL Consulting

Laura is a trainer, speaker, and a consultant. She is the owner of SBL Consulting and boldly brands herself as “The Business Relationship Authority.” She is also a Certified Professional Behavioral Analyst, which simply means she has spent a lot of time and money getting certified in DISC, the universal language of behavior styles.

Laura helps business professionals… Make more money… Have more fun… Using a proven and effective system…That is all about building professional relationships and strategic alliances to generate more referrals. She leads workshops in person in Torrance and Anaheim Hills.

Prior to venturing out on her own, Laura worked for Pacific Bell which is now AT&T (again) for 21 years in sales/marketing and HR. She won many company level and community awards for her achievements. Laura has spoken at many Chambers of Commerce gatherings, countless networking groups, and at industry specific conferences such as, painting, lighting, interior design, CPA’s, financial planners, attorney’s and other professional organizations.

She was nominated for Business of the Year in 2007, 2009, and 2010 by her students. She was also nominated for the SBA Business of the year in 2010 and won the Rising Star Award with NAWBO-IE (National Association of Women Business Owners) in 2010. She has worked with over 1500 companies and has been successful in helping business professionals increase and double their revenues since 2004.

Something to Add?

  • abuchanan

    Laura is a delight and a consummate pro. Great to hear her on your show.

  • When I read this, I recalled we would have to go to telephone school in my younger days when starting a new job!! Yes, Illinois Bell had telephone school. At telephone school we learned so many important things about talking to people on the phone. Actually that school and those lessons were priceless. Today it still applies. I would love to know if Laura is familiar with that course content and if that is available anywhere today. Speaking on the phone is so overlooked in our world today. It just reminded me of this and I had to share it to see if others had to attend telephone school in their career!

  • hfklaw

    When I first became a tenant rep broker in Manhattan in the early 80’s, my broker had me sit with their “telephone” salesman, (all he did was call and set up appointments for the brokers), for about 2 weeks and later that year, we were all required to attend a “cold calling” class on telephone techniques. “I will be in your building tomorrow, when can you meet, morning or afternoon.” I still hear that in my sleep. Well, you can teach me the techniques, but you can never get me to like it. I didn’t start making progress until I started figuring out how to warm up the call before I made it.

  • So glad you permit us to share this wonderful shows through our blog. Thanks Howard. http://blog.thebrokerlist.com/networking-working-net-building-relationships-person-online/