Hard times in Commercial Real Estate has created a niche market for temporary rentals or “Pop-UP” Stores.  Some Landlords have embraced the concept to bring in badly needed revenue, particularly in centers where big boxes have vacated like, Borders, Circuit City and Mervyns.

Our esteemed panel will discuss the:

• Advantages and disadvantages to pop-ups for both the landlord & Tenant;
• Differing pop-up uses and concepts, including marketing and test markets;
• New ideas and applications of the pop-up concept including a “Pop-Up” mall and revolving seasonal “Pop-Up” Stores.

The panel will include:

• Myriam Beaugé, Editor-in-Chief for Tactics Magazine;
• Harold Tolchinsky, Esq., a veteran legal expert familiar with the negotiation of Pop-Up Store Leases; and
• Christina Norsig, the founder of PopUpInsider and real estate broker focusing on pop up stores.

It’s time to think about pop ups as an alternative to traditional tenant leasing and consider ways to make pop-ups, part of your long term strategy.