After a few years interacting with Barbi over social media, we really got to know and like each other. Barbi is now considered one of the preeminent CRE thought leaders using social media. For Barbi and I, perhaps the most significant function of the effective use of social media is the development of relationships. As you can tell from this video, we act like we have known each other for years although we had never met in person. In fact, have known each other for years, online. Read more
The use of social media for business is often misunderstood. Too many people, both experienced and not, think of it strictly as an advertising medium; a place where you can hawk your product or service. Social media is, as it's names explicitly states, social, first. For business, it's primary purpose should be to create presence, branding yourself or your product and ultimately to lead to revenue. But, it is a medium of social interaction; an opportunity to meet people and network. As more people become familiar with you and begin to trust you, opportunities for business follows. This is a short video of my take on the difference between advertising on social media and marketing on social media. Read more
Linda Day Harrison, the founder of The Broker List spends some heartfelt and genuine time with me discussing the difficulties getting commercial real estate professionals to effectively adopt social media, a term that she is not so pleased with. Linda believes that most CRE professionals, when they hear the term social media, immediately think that it is not for business. They have been hearing that it is for business for a while, but most just don't get it yet. To be fair, it took a while for me to "get it". Read more
As a CEO, when you participate in social media, people who follow you are really interested and you end up at a level of engagement where," you get a better understanding of the retailers, consumers, lenders, and investors. You get a better understanding of what works and doesn't work that you do from print media. Read more
Judith Nitsch, CREW Network 2014 President was kind enough to take some time out of her busy schedule to talk with me at the ICSC Recon Conference in Las Vegas in May 2014. Energetic and articulate are the two words that come to mind when I think of Judy. With a considerable amount of enthusiasm, Judy announced to CRE Radio that Hillary Rodham Clinton is going to be the the keynote speaker at the CREW national convention at the Loews, Miami Beach Hotel from September 30th through October 2nd. Former Secretary of State, former US Senator and First Lady and possible candidate, Clinton, will be speaking at the luncheon on Thursday, October 2, 2014. Read more
Have you just been bursting to give advice to other brokers on how to do things right? Well, now is your chance. We are going to help Allen Buchanan best prepare for bringing his son-in-law into the real estate business.
Rather than our usual format, we are going to treat this radio show as a problem solving forum where the listeners become the heavy participants and become more the speakers than the listeners.
Among other things, we will discuss: How to best prepare for a new trainee? What can or should a trainee do both over the short term and long term? Best training practices? How soon should they join organizations such as Boma and CCIM? How much should they be paid and how effective is the bonus or commission system? How to best involve them in social media and when?
When I like someone that I have met on social media, I want to help them. Because I like them, they often get the benefit of being exposed to my growing list of people who follow me. Conversely, what I discovered was that they seemed to repost my articles, videos, radio shows etc., partly because they liked me, (I may be giving myself a little too much credit). On Twitter, instead of my posts going out to 4400 followers, yesterday, CRE Radio and my posts reached 68,000 people on Twitter. Read more
Bo talks about “real” prospecting. The kind of prospecting that focuses on you as the dominant presence in a market. The one with the known reputation that precedes you and gives you the credibility so that people don’t hang up when you call. Think E.F. Hutton of real estate.
Let me step back to about 2 years ago. At that time I was pontificating to everyone at the radio show about how it made sense to have people comment to our shows by means of audio messages rather than requiring contributions in writing only. We really want people to contribute and interact directly on our site. If our main focus was communicating in audio format, shouldn't we allow our listeners to interact in the same way? It sure made sense to me, Mike and Justin. The problem was that we didn't know how to do it. The problem is now solved. Read more