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The 3 Essential Characteristics of Successful Brokers, Part II ~ Tenacity

In the first part of this series, Geoff Kasselman describes creativity as an essential characteristic of successful brokers. In this video, the second in the series, Geoff embellishes upon the second characteristic of successful brokers, “Tenacity”.

Geoff defines “tenacity” as the relentless pursuit of accomplishment.

Image courtesy of  David Castillo Dominici at FreeDigitalPhotos.net

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

The brokerage business “is the business of accomplishment, of doing, achieving… of going out. It is not about what’s in it for me, what have you done for me, ………well I left a voice mail and I’ll wait for the call to come back.”

Tenacity is about that “drive”, that you feel in your belly that keeps you going.

Geoff and I also get a bit into a discussion on excellence, since he also equates achievement with excellence. At first it appears that we are in disagreement on the subject but as the discussion progresses and we delve into the details of our own philosophies, it is apparent that we are more in agreement on the subject than disagreement.

“I was brought up with the philosophy that if it is worth doing, it was worth doing right. To me, that meant, always be excellent”, Geoff explains.

I, on the other hand, I have a more sobering view of myself. I am such a perfectionist, that I rarely see that I have accomplished excellence. With that being said, I relish the pursuit of excellence, as does Geoff. We are in agreement here. It’s just a matter of perspective.

I suggest that if you have the first characteristic of a successful broker, “creativity”, you will try new things, which invariably will lead to some failures. But, if you add the element of tenacity to your creativity, you will have the opportunity to drive past many of the apparent failures and achieve ultimate success.


Finally, I would like to add that these characteristics are not limited to just, real estate brokers. These are some of the characteristics of successful people.

What do you think excellence is and are you excellent?

Something to Add?

  • I watched the video and enjoyed it, of course I have not see Geoff is years so it was great to see him. I thought I commented when I saw it, but I must have just shared and forgot to comment! My Bad!