Jilliene Helman, CEO of Realty Mogul, one of the first and most prominent real estate crowdfunding executives, spends some time with me discussing not only “crowdfunding,” but the more broader topic of using the internet to raise money for real estate transactions, including raising money for debt or equity capital.
In preparation for the upcoming IMN Conference on Crowdfunding for Real Estate, to be held at the Fairmont Hotel in Santa Monica, California on September 8-9, Jilliene shares some of the lessons learned from the experience of Realty Mogul as well as the differences between general solicitation and general marketing versus actually sharing real estate offerings over the internet. These are things that you should know before you step into these, still uncharted waters.
Currently, using the internet to market real estate offerings is limited to accredited investors, but can drive a great deal of traffic to investors who previously may not have been aware of these investing opportunities.
In this video is also some great content regarding client accreditation validation or stated otherwise how to make sure that you are dealing with accredited investors. Can you rely upon the investor to self validate their accreditation or must a platform verify the investor as accredited?
This is only a preview of what will be discussed at the IMN Conference. If you are interested in attending the conference, near the end of the video is a clickable link to the registration page. If you use the discount code “CRE”, you qualify for a 10% discount.
Finally, this video is our first use of more advanced editing and recording techniques and may be a little rough around the edges.