The use of social media for business is often misunderstood. Too many people, both experienced and not, think of it strictly as an advertising medium; a place where you can hawk your product or service.
Social media is, as it’s names explicitly states, social, first. For business, it’s primary purpose should be to create presence, branding yourself or your product and ultimately to lead to revenue. But, it is a medium of social interaction; an opportunity to meet people and network. As more people become familiar with you and begin to trust you, opportunities for business follows.
This is a short video of my take on the difference between advertising on social media and marketing on social media.