Linda Day Harrison, the founder of The Broker List spends some heartfelt and genuine time with me discussing the difficulties getting commercial real estate professionals to effectively adopt social media, a term that she is not so pleased with.
Linda believes that most CRE professionals, when they hear the term social media, immediately think that it is not for business. They have been hearing that it is for business for a while, but most just don’t get it yet. To be fair, it took a while for me to “get it”.
“Social Media is …… the ability to connect with people, period.”
“Basically, it is meeting people, it is networking.”
“Social media is not an extra thing that is optional” It is part of what you do as a professional, you meet people and expand your horizons, except that it scales to a world wide basis, not just your local community.
Understanding how to use social media requires thinking in a big way.
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