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The Top Reason to work in commercial real estate according to Jeffrey Edison, CEO, Phillips Edison-ARC

Jeff Edison, CEO of Phillips Edison-ARC says that he has never worked a day in his life and I believe him. Now this is a man who has been very lucky, or so he says.

It’s interesting that highly successful people credit their success to luck and feel that they are very fortunate to have the success that they have had. In my experience, while luck has a lot to do with it, there is much more to success than blind luck. Intelligence, knowledge and hard work, among others, gets you half the way their so that you can catch the luck as it flies by, like a butterfly in a net.

According to Jeff,

“the thing that I love about commercial real estate is that when I wake up every day, I don’t know exactly what I am going to be doing all day.”

After having the “gale force winds” of the economy blowing in the face of retail real estate for the last few years, its nice to be able to catch some wind in our sails, (or should I say sales).

It appears that their operations are as strong as they have ever been and Jeff’s focus, now, is how to take advantage of their situation.

“In the last 25 years, there is always something out of balance and it is the guys that can find the opportunity in that lack of balance will be the ones that are most successful.”

Listen as Jeff explains Phillips Edison’s plans to catch more wind and answer that question of balance.

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