How to Use Social Media Strategically to Promote Your Business & Bottom Line with Crystal Washington
Crystal is known for her ability to take complex Web and social media topics and make them easy to understand and accessible for everyday people and small business owners. As the owner of CWM Enterprises and co-founder of Socialtunities, a social media instructional brand aimed at training everyone from Gen Y’s to Baby Boomers in strategically using social media, Crystal educates consumers on the practical applications of social media networks like Facebook, Twitter, LinkedIn and YouTube.
Crystal hosts a weekly technology segment on Houston’s Fox television affiliate and has appeared in Black Enterprise Magazine, Essence and CareerBuilder.com. She has been interviewed by ABC, NBC, FOX, CBS, Associated Press, and numerous radio stations and magazines around the globe as a social media expert.
Crystal is the author of the new book, The Social Media Why: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business.
Crystal and I discuss how she first became involved in social media and how she focuses on using it, “strategically” to further the interests of herself and her clients.