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Writer's pictureHoward Kline

HOW TO DOUBLE SALES IN RETAIL MALLS AND WHY IT MATTERS TO MALL OWNERS?


John Desco has the experience of taking retail malls that are not performing well and turning them into sales powerhouses. John tells me how he and his company increase the value of secondary malls. Let me give you a clue: hands on marketing. “We embellish the marketing process” To me, this sounds like good old, shopping center management.

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